The old saying of “success has many fathers” couldn’t be truer when it comes to successful companies. Employees, clients, customers, suppliers, contractors, and business partners all play a key role in helping your company prosper. Taking a moment to send a thoughtful, high-quality gift is a simple and easy way to express your appreciation. And in our opinion, there’s no better gift than a well-designed, laptop backpack with your company’s logo.
What Is Corporate Gifting
Corporate gifting is the practice of sending an employee, client or prospect a gift to connect and/or strengthen the relationship between your company and the recipient. These gifts can be sent in the form of a physical gift such as a branded item, care package, or a non-physical item like a digital gift card or experience. But, keep in mind, a bad gift will leave just as much of an impression as a great one. Gone are the days of fruit baskets and paperweights that end up in the trash days after receiving them. To make a great impression, give a useful and interesting gift that will raise eyebrows. Like a high-quality branded backpack.
Why Corporate Gifting Is Important
Sending a thoughtful corporate gift to employees promotes a strong company culture and helps keep them motivated and engaged. Thanking customers with a corporate gift deepens your relationship with them and shows how much you appreciate their support. A timely corporate gift that recognizes everything vendors, contractors, and other suppliers do for you may be the thing that gets your business prioritized over others if you may need a favor one day. Finally, who doesn’t love to be on the receiving end of a gift? (We sure do!)
According to industry sources, 51% of all corporate gifts are given during the holiday period, 34% are given to customers to show appreciation, and 27% are given to drive employee recruiting, appreciation, or a major milestone. Additionally, there are a number of other gifting occasions that sends a powerful message of community while creating brand awareness:
Year-Round Gifting Occasions
Celebrate the accomplishments of a team member, client, or investor
Say thank you
Make a big announcement
A farewell gift to employees
Types of Corporate Gifts
While just about anything can be given as a corporate gift, according to PPAI, the most popular items are:
Apparel (28% of all corporate gift-giving)
Bags/Travel Bags/Travel Accessories (7%)
Writing Instruments (7%)
But regardless of the category, the one thing that almost every corporate gift has in common is that it is customized with the logo of the company that is giving the gift. And the one thing that the top four corporate gift categories have in common is that they are items that can be used every day. The key reason for these four categories’ popularity is that putting your logo on a product that the recipient actually uses drives increased awareness and appreciation for your company.
Why Backpacks Make A Great Corporate Gift
Of the top four corporate gift categories, none provide the frequency of use or the ability to really show off your logo as the bag category. And within the bag category, backpacks are probably the ideal corporate gift.
Top Reasons Why Custom Logo Backpacks are Ideal Corporate Gifts
They are used everyday
They last and aren’t thrown away
They are really useful
They provide lots of options for customization with your logo
Not only does a well-designed, professional backpack leave a great impression on employees and clients, it will also make their lives easier. Giving a lasting gift that saves them time is a great way to show how much you value them and their contribution.
A personalized Goldenpromobag Pack creates a brand experience that employees, partners
and customers can carry year-round. Whether heading to the office, the beach, or a weekend away, Goldenpromobag makes carrying laptops, travel
essentials, and everyday items a breeze.
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